The event brought together social and institutional representatives and reviewed the main milestones of the entity in areas such as disability, employment, children, housing, education and social inclusion.
Kairós, Cooperativa de Iniciativa Social, has presented today at the Espacio Ibercaja Xplora its new corporate image, in an event that has also served to review more than 20 years of work in favor of social inclusion, disability, childhood, employment and housing.
The event was led by the manager of Kairós, Gregorio Centro, who contextualized the importance of the redesign "which is the expression of our evolution and our commitment to people, with an image that is more connected to our times but that does not lose the soul of Kairós, that place where small changes generate great transformations".
The creative Miguel Frago, from the agency 12 Caracteres, has unveiled the key elements of the new visual identity of Kairós, inspired by diversity, community and the transforming movement. Playing with shapes and colors and their transparencies to generate new tones with a wide range of expressiveness, has been the basis of the proposal made.
The day was attended by a large number of representatives of the Aragonese social entities, and also institutional, with the presence of the manager of the Aragonese Institute of Social Services, Angel Val, who has valued the exemplary career of Kairos and its contribution to the welfare and equal opportunities in Aragon.
On the way to the 25th anniversary with new challenges
During the presentation, some of the main milestones of the entity were reviewed, such as the opening of the first Leisure Time Center in 2001, the launching of the disability area in 2006, the opening of occupational centers, autonomy apartments, shelters, employment workshops or the recent Mi Casa Project and the Inclusive Classrooms.
And of course, there has been talk of the future, with the inauguration of the new premises of the entity in San José, which expands the facilities of the services of Day Center, Training and Leisure. It also highlights the evolution of the project of the innovative metaverse that Kairos continues to develop to give more communication tools and autonomy to people with disabilities. And the roadmap towards the 25th anniversary to be celebrated next 2026 will continue to be full of challenges and new projects in all areas of action of the entity, which covers disability, employment, childhood, housing, education and social inclusion.
That is why the new image clearly symbolizes a look to the future: more expressive and accessible and with the marked inclusive commitment that defines the social DNA of Kairos. One more step in the construction of a society where everyone has a place and a life project.
A new image for a new time
Since its birth in 2001, Kairós has evolved profoundly as an entity. What began as a local children's leisure project has now become a benchmark social initiative cooperative in Aragon, present in multiple territories and areas: disability, childhood, employment, housing, social inclusion and education. This transformation requires a visual identity to match the road travelled and the horizon that opens, and that is why this 2025, Kairós presents a new corporate image, the result of a process of deep reflection.
The new Kairós logo has been developed by the designer Miguel Frago, from the creative agency 12 Caracteres, and the process has been guided by essential values for the entity: humanity and closeness, social and community commitment, diversity and inclusion, movement and transformation.
The new symbol is based on the name Kairos, a concept of Greek origin that represents the "right time" or the "right moment". The concept of kairos is qualitative, transformative. The design takes this idea and turns it into an organic, dynamic and living graphic form that dialogues with the community.
The new identity evolves to warm and vibrant colors that represent the entity, and gives multiple options to make visible the plurality of people and services that make up Kairós. It simplifies and modernizes the forms, making the logo more versatile and adaptable to different media and audiences.
It incorporates an accessible and approachable typography, reinforces the graphic symbol, brings a renewed visual narrative, which speaks of community, accompaniment, evolution and dignity. The new image reflects what Kairós wants to continue to be: an organization focused on people through proximity, professionalism and social commitment.
The new corporate identity will be progressively implemented in all Kairós channels and services: center signage, information materials, web, social networks, uniforms, official documents and internal and external communication.
